Roam, previously known as EVC, is a leading provider of electric car chargers. As part of their rebranding initiative, they collaborated with a branding agency to develop a new logo and brand identity. However, their office space still reflected the old brand, creating a disconnect between their visual identity and their workspace. To ensure a seamless transition, Roam partnered with CID Workspace to align their office environment with their new brand through strategic office decoration.
Office Decoration
Roam | Crawley, West Sussex
Office Decoration and Rebranding
Client:
Roam
Scope:
Office Decoration, Office Rebranding, Signage.
Location:
Crawley, West Sussex
The Brief
Challenges
- The office was heavily styled in EVC’s old branding, making the rebranding feel incomplete.
- Key walls needed to be identified for impactful office decoration and branding integration.
- The reception area required a focal point to immediately establish Roam’s new identity.
- The workspace needed to reflect Roam’s fresh branding without disrupting functionality.
Our Approach
Our goal was to create a workspace that embodied Roam’s new brand identity while maintaining a professional and cohesive aesthetic. We implemented a strategic office decoration plan, focusing on key areas to enhance visibility and impact.
- Branding Integration: We identified high-visibility walls to showcase Roam’s new branding elements effectively through office decoration.
- Illuminated Reception Signage: A striking LED-illuminated sign featuring Roam’s new logo was installed in the reception area, providing a strong first impression for visitors and employees alike.
- Brand Colours: We refreshed the workspace with a colour scheme aligned with Roam’s new brand identity, applying their signature shades throughout the office to create a cohesive office decoration theme.
- Decal Graphics: Custom decal graphics were applied to key walls, featuring Roam’s new logo, brand ethos, and other essential visual elements that reinforced their identity.
- Full-Photo Digital Graphic Wallpaper: Large-scale digital wallpapers were installed, incorporating high-resolution imagery that reflected Roam’s values and mission, adding depth and character to the workspace through thoughtful office decoration.
Results
The transformation successfully aligned Roam’s office space with their new brand identity, creating a dynamic and inspiring environment for employees and visitors. The illuminated reception signage established an immediate brand presence, while the combination of colour, decals, and digital wallpaper ensured consistency and engagement throughout the office. This office decoration project not only enhanced Roam’s visual identity but also reinforced their commitment to innovation and sustainability in the electric vehicle industry.
By integrating branding into the physical workspace through office decoration, CID Workspace helped Roam complete their transition from EVC to their new identity seamlessly. The refreshed office now serves as a powerful representation of their mission, values, and future aspirations.
